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Monday, 1 February 2010

#newmusicmonday Bobby Evans - "Freak-A-Zoid Robotz"

It’s time… to put your quarters up and check out the hottest video on the planet: Bobby Evans’ smash hit Delicious Vinyl single Freak-A-Zoid Robotz, directed by Marcus Herring. Enter an arcade game world where a Tron state of mind and fly moves preside, where metallic Sorayama-inspired robots do choreographed dances and fight 8-bit battles to the death.

About the video:
Director Marcus Herring said: “The visual look of the video was inspired by the beauty of low resolution pixel art in classic arcade games. I was intrigued by the idea that a face can still look beautiful even when it is scaled down to a resolution of 12 pixels tall.”

As Delicious Vinyl Curator Rick Ross, who produced the video, says: "We really aimed to break that proverbial fourth wall in the gaming universe — the fine line between man, woman and machine."

The video's concept was based on an original arcade game specially designed for the 12-inch artwork for Bobby Evan's Freak-A Zoid Robotz. Herring expanded upon that arcade game concept, fleshing it out with a video full of players/gamers including L.A. Rap duo The Keyishe, Team G, performance artist Yasmine Kittles, dancer/choreographer Amanda Furches, dancer Erin Beneze, Anthony Julio (creator of the golden robot mask seen in the video) and the world famous KXLU DJ, Bianca Bracho.

Freak-A-Zoid Robotz is the lead track and theme song from Delicious Vinyl's critically lauded RMXXOLOGY album. The song itself is inspired by a truly obscure cut from deep in the Delicious Vinyl catalog: an electro-bass number called The Fine Line Between Hyper And Stupid that appeared on the b-side of Tone-Loc's 1990 single I Got It Going On. With Freak-A-Zoid Robots, Bobby Evans (half of L.A. hip-hop duo Brother Reade) has taken it back to the real pioneers of Miami Bass, with whip-it-good drums, ass-clapping bass, and synapse-snapping synthesizers...all perfect for robot booty shaking.

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