The blog for

www.toomuchflavour.co.uk - Fan us below!

Sponsored message:

Showing posts with label Diversity. Show all posts
Showing posts with label Diversity. Show all posts

Monday, 18 July 2011

It's DIVERSITY misrepresenting Streetdance XXL at Southbank Festival of Hip Hop

This is how you lie to a million people:
 A few days ago Diversity (or rather their management) posted up a notice on Facebook saying the following:
"IMPORTANT NOTICE: Diversity would like to let all our fans and the public know that they were never booked or part of the XXL street dance championship on Sunday 17th of July or the southbank hip hop festival. Diversity will always support any event that helps promote dance but are yet again being misrepresented and we owe it to our fans to let them know. Thanks"
Wait! Support? Misrepresented? Let's look into this closer:
Allegedly this goes back to a TV advert which used Diversity as one of the festival's attractions, but seeing as their marketing has been few and far between it's difficult to verify. If you HAVE seen the advertising then read this to clarify. 

Street Dance XXL, formerly G-Force Productions, was the competition that launched Diversity into the spotlight in the first place. While that might sound like marketing talk taken from their website, the fact that there were talent scouts looking for performers for Britain's Got Talent AND G-Force Productions were key to helping make the Streetdance movie, anyone can verify that by doing a little homework. 

As Street Dance XXL likely owns all footage and photography it's up to them how it's used. 

Channel 4 is a partner to Southbank's Hip Hop Festival and is covering aspects of urban dancing for it's Street Season this August. When given the video footage of groups that had performed at XXL in the past to cut up any adverts or trailers, producers instantly recognised Diversity and used the footage. Alas: It was somehow misconstrued that Diversity would perform there.

SUPPORTING street dance, as the person behind the Facebook updates would be saying "check out where we came up from before we were famous!" not, in so many words, "don't go to this event."

Fans of street dancing should be free to choose what events they choose to see, not be told in the particular way they were told to - three times! And anyone who enquired about purchasing a ticket would be set straight by ticket staff, right?

"Diversity will always support any event that helps promote dance" - Yes, if it benefits them. 

"yet again being misrepresented" seems exaggerated that footage has been used to insinuate their participation - its hardly like they were advertised as headlining. If XXL own the footage and photos, they can market using them as they like - the misrepresentation was likely on Channel 4's behalf. 

"we owe it to our fans to let them know" - Diversity owe their fans the free will to choose to go to shows they might not have otherwise gone to before to see other dance groups that work hard to make it.

Stop misrepresenting street dance and start representing it truthfully yourself!

Friday, 22 October 2010

Flawless fans are more stupid than Diversity fans!

The old Diversity vs Flawless debate is one that won't die down in street dance. We all know who should have won, right? Yet whenever one says one group name should have won, someone else says the other. So I've found a unit of measurement and a scale that works. Sort of.
Statistically fans of Flawless are more stupid that those of Diversity. At least according to this site that measures up a sample of 100 tweets directed at two twitter accounts.

The results? Presently Diversity score 267 (out of 1,000) - nearly "thick as two planks" while Flawless score an incredible 875 - "dumb as a bag of hammers."

Have a go:

OK, it's only a bit of fun and the results will constantly change, but it's still a laugh having a mess around and entering different celebrity's Twitter names and seeing what the results are. Tom Scott, the guy who programmed the app, created it because:

"A lot of people on Twitter are stupid. Many of these people follow celebrities and try to send them messages. But which celebrity's fans are most stupid? It's time to find out."

Oh by the way, you can now pre-order Flawless: Chase the Dream and Diversity: Street Dance Workout from Amazon now - watch out for our run down of the latest street dance DVDs to hit the shelves, coming soon over at the main TooMuchFlavour site.

Wednesday, 4 August 2010

Diversity at Into the Hoods press night

Is the public's interest in Diversity waning?
When I heard about this it made me mad: I got a message on my phone saying "Diversity are here [at the Into the Hoods press night] and they brought a film crew."

What's wrong with Diversity watching a show? Nothing actually, I'm sure they get invited to many a show. Observing doesn't hurt anyone. It's the cameras - they came into the auditorium with a film crew, meaning an unavoidable huddle of DV fanatics.

There are ways of publicising an event to get it into the gossip pages, one of them is to invite celebrities along (dancers are NOT celebrities!). It worked when Sadler's Wells invited a press huddle for the press night of Blaze: The Streetdance Sensation  at the Peacock Theatre.

The link between Diversity and Into the Hoods is as follows: Akai is in Into the Hoods; Ashley Banjo of Diversity fame stood drop-jawed at Akai's performance in Got to Dance; Got to Dance series two is auditioning and the interest has to tick over until it airs some point in winter. In the mean time publicity dictates the direction where their careers go (judging opportunities, TV spin offs, and so forth).

But the way it appears is, regardless of the relation to Akai being in this summer's production, by turning up with a film crew (complete with lighting) at someone else's show turns a LOT of attention on you and not on the show itself. Rather than focussing attention on what's happening on stage the attention is diverted away from it.

Why would you want to turn up at another company's event and make it your own? Hmm. Attention seeking? It seems slipping in through the back door and taking your seat is so out of fashion (the Queen is renowned for doing this when visiting the West End to watch shows).
Instead its all about the hype surrounding the celebrity, getting people to pay attention to you and doing it in front of hundreds of people when the original dancing was in fact on stage.

Like lambs to the slaughter fans ended up flooding Diversity rather than recognising Zoonation's contribution to the arts: over an hour's worth of hip hop theatre. People paid for tickets to see the show. Some may feel they got better value for money with a few celebrities showing up

Consider that Akai, last night's main attraction, turned up to Boy Blue's A Nite With Da Bratz a fortnight ago and didn't roll up with a team, just his parents and relatives. What does that say about people recognising entities better than them?

Diversity don't realise how fortunate they are to have won Britain's Got Talent against the choreographic might of Flawless. The keeping up appearances since they won Britain's Got Talent panders between securing successful commercial futures - appearing in the Streetdance 3D movie; Got to Dance judging; Dance4Life sponsorships, etc - to overshadowing others.

For the sake of the future of original street dance, Diversity and the media circus that surround them has to stop.

We've had our  say, now have yours. You can comment using the box below.

Sunday, 23 May 2010

Choreographing Streetdance 3D

A selection from the Streetdance 3D production notes with an emphasis on the street dance aspect.
Read our Streetdance 3D review here.

“I had met Kate Prince soon after her show Into The Hoods,” explains Richardson, producer of Streetdance 3D. “I loved the show and wanted her and Kenrick Sandy involved from the start. The idea was for Kenrick to cover the key street dance scenes, while the ballet would be overseen by Will Tuckett, an internationally renowned ballet dancer and choreographer who Kate Prince brought in, best known for his work with The Royal Ballet and films such as the acclaimed Channel 4 series Ballet Hoo. Then Kate would be responsible for the other scenes: all the dance storytelling and the finale when the two dance forms are fused.”



Kate Prince, who is the founder of ZooNation UK dance company and recently choreographed So You Think You Can Dance for the BBC, knew that working on her first film would throw up some new and exciting challenges.
“Working with non-dancers was by far the greatest challenge,” she says. “And the 3D element was very new for me. I had to think about the camera shots and what moves would come out of the camera more.”

Kenrick Sandy established Boy Blue Entertainment in 2001, along with his friend Mikey Asante, when they realised there was a hunger for dance in East London.
“It was never an ambition to create a company,” he explains. “It was more to facilitate our love for dance, and other people’s love for dance.”

Since then, Sandy has seen how street dance has transformed the lives of the young people he has worked with.
“Dance enables people to be stronger characters,” he says. “Whether people dance as a career or as a hobby, they take away a sense of discipline and enhanced self-esteem from dancing, and they’re able to apply that to other areas of their lives. We show people how to express themselves and allow themselves to let go.”

Sandy was excited about the project from the moment James Richardson approached him with the idea. “This is the very first UK street dance film,” he grins. “America has had lots of them so, for me, it felt important to be involved in it. I’m happy that it’s happened, even more so because the market for dance has grown ridiculously. It’s coming out in the right year, at the right time, when dancers are getting more exposure. Plus, it’s an opportunity to show how different styles of dance are actually very similar to each other. When you think of street dance, you think of working class kids on the street and youth centres. With ballet, you think of the upper classes. And what this film shows is that, ultimately, dance is dance. We’re all the same. It’s about breaking down those boundaries.”

Nichola Burley as a street dancer 
Sandy admits that, at first, he was wary about working with Nichola Burley, who had previously had no street dance training.
“I thought Nichola was a very big gamble,” he says. “As the main character, she had to be top class in dance. So I told her to come down to all my sessions and classes before we started rehearsals for the film. She was always there, at the back, training with the Boy Blue dancers. She even did a performance with us at Hackney Empire because I wanted her to understand what it’s like to be in front of an audience. She felt the pressure because she’s the main girl so she was worried about letting everyone down. There were quite a few times she felt like giving up and there were tears. But I was not playing. I told her: ‘Stop crying. You’re the star. Even at your lowest, your troupe cannot see you like this.’ I had to speak to her numerous times on set. But, by the end, people will be surprised to know that she wasn’t a dancer before this. I’m really proud of her.”

Ballet vs Boy Blue?

Will Tuckett has worked with some of the best ballet dancers in the world, but he was still blown away when he saw the street dancers do their thing.
“I’ve been in dance for a long time, as a career, and it’s rare that you sit there and a grin comes across your face because you can’t quite believe what somebody’s actually doing in front of you,” he says, in awe. “They were just extraordinary and, not only that, but they were completely lovely.”

Was he tempted to try out a few of the street dance moves? “I did try,” he laughs, “but I looked like a tit. I’m past 40 now, and that’s the age I should have stopped trying to do that kind of dancing.”

In an echo of the film’s plot, the two experts in very different styles of dance forged an unlikely bond. “Kenrick is a total dude,” laughs Tuckett. “He’s annoyingly good-looking, really cool and basically all the things that I wish I could be but never will. I wear tweed and generally look like a bit of a git. Then he comes in, all laidback and softly spoken. And, when he starts dancing, he’s a complete knockout. Also, he’s incredibly positive and never loses his cool.”

But it won’t be the last that the two choreographers see of each other.
“Kenrick and I have been talking about working together again, which was totally unexpected,” says Tuckett. “It would be lovely to do something else with him. And if I hadn’t have done this film, with its whole hybrid dance element, then we would never have crossed paths. It was a fantastic experience.”

Richard Winsor - Ballet boy to breaker
“There’s a scene where I do a bit of breaking, which I have never done before in my life,” he laughs.

“It’s actually given me a passion for it. The music is so gripping. When you have that beat on really loud, you can’t not move. Obviously I’m not the best street dancer, but I can see why people become really passionate about it. Working on this film has completely transformed my view of street dance. I mean, I’ve always loved watching that kind of dance, and acts like Diversity or Flawless, but actually being part of it and learning about the history and origins of it. It’s been a real pleasure.”

For all the ballet dancers’ hard work, Jennifer Leung, who plays Bex, admits that she was impressed by the dedication of the street dancers.
“Street dance is very technical,” she remarks. “It’s actually more similar to ballet than you might think, because both styles are about strength and discipline. The street dancers were constantly working out and practising in between takes. Then there’s me, Sianad and Rachel sitting around drinking cups of tea and eating biscuits!”

Friday, 21 May 2010

Streetdance 3D - a few words on writing a bad review


I'm sleeping with one eye open tonight. I wrote the review for Streetdance 3D the other day having watched the film twice - I'm the only critic that will put myself watching a film twice before I  know I'm happy with my opinion - and a little bit of me is afraid I'll lose all the friends and contacts I've spent the past two years trying to accumulate!

That's why I asked Kymberlee Jay, someone in dance in the position to provide an opinion, to accompany me to one of the screenings... but she was busy.

There are so many dancers in the film, either as main cast, supporting groups (dancing in the background or used for routine shots) or as extras. It was choreographed by the best choreographers in the country (Will Tuckett, Kenrick Sandy, Kate Prince - you'll recognise the latter two from their choreography credits for Pied Piper and Into the Hoods, as well as So You Think You Can Dance).

Lots of dancers were excited about seeing themselves in it. Fair do, those people are now part of UK film history and walked up the red carpet at Leicester Square, greeted by a crowd of paparazzi. But regardless of what the feeling is inside the community of street dance, I still think critics will pan it, and that's what worries me... you guys will hate me for being honest!

It's difficult when you're part of a project so big, so unique, to see its faults. All of the groups are hyped about being part of it, the press interviews features dancers smiling and talking about how fortunate they are to be involved in the project, but Streetdance 3D still manages to fall under the category of cheesy teenage romance bundled in street credibility and marketed at teenagers. If it wasn't, then why does is it all centred around a soundtrack featuring N-Dubz, Chipmunk and, wait for it... Pixie Lott?

Worried about coming across wrongly, I had the review proof read to make sure it didn't get too personal. Y'all know our dancers look dope - the dance scenes were what the film was all about! My problem with it isn't the people in it, but the way it's been produced and scripted (Jane English, the films writer is the write for Channel 4's Sugar Rush). As the flagship for UK street dance films, it should have done better. Maybe then it'll fare against Step Up 3D when it's released.

I asked what Simeon Qsyea who appeared in the film as himself and is founder and choreographer of Birdgang with Ukweli 'Quails' Roach who plays the part of Jay (do you remember him from Blaze?), what he thought. Having read the script months before the film went into production he said it was exactly what he expected.

I've one key person in street dance on my side. Out of many. It still leaves me avoid eye contact answering dancers who were involved in the film what they though!
I know the review I wrote for Streetdance 3D might not be everyone's cup of tea, but you have to remember, for dancers making the transition to the mainstream you're playing by someone else's rules.

I'd love to hear what you think. You can leave your comments about Streetdance 3D using the comments box below

Friday, 11 December 2009

(Rumoured) Diversity Flash Mob routine for Sky 1's "Got To Dance?"



This is (supposedly?) the choreography video for the flashmob, set to take place with with Diversity today at Westfield, London.

First impressions of it aren't very high - T-Mobile flashmob it ain't. Music is cut up left right and centre - nine songs in 90 seconds - with the longest cut being 20 seconds of Michael Jackson.

Choreography is obviously intended to be commercial, looking like it was influenced by Michael Jackson's Wanna Be Starting Something video, but some moves look dated rather than fresh, and even bemusing, such as a random head turn at 52 seconds - there's a free Into The Hoods poster for the first person who can explain why.

Although it's only rehearsal footage, I hate to say it, but even Diversity could merk it.


Update: Here's a link to the flashmob video - Got To Dance - Amazing Diversity Flashmob
Also an interview with the choreographer talking about the flashmob and footage of rehearsals.

Comments are welcome, use the form below

Wednesday, 4 November 2009

Street Dance 3D movie trailer *updated* with original Street Dance 3D trailer and Flawless version!

The trailer for Street Dance the movie has been released on to the internet (and promptly jacked by others to put it on their YouTube!). 56 seconds of teaser footage show the stars of the film in brief flashes of routines with only a subtle hint to the storyline.



Here's the blurb:
After a group of urban dancers find themselves without rehearsal space in the run-up to a top competition, they are forced to work with Royal Ballet dancers in exchange for studio time.
Artistic temperaments run high as the two worlds collide.
Update: Here's the Flawless trailer (at the end of the video):



What are people's impressions of this? Diversity, Flawless and George Sampson stealing the limelight from the ballet dancers? Too cheesey and commercial (look at how it flashes "eye popping" when there's a popper in the shot!)? Too... American?

I personally think it looks like it was filmed very much in the style of Step Up: same camera tint (?), typical glamorous lead characters, and hinting at a lot of routine scenes / training in the pouring rain.

Updated: You can read our review of Street Dance 3D here!

Any comments from anyone that was an extra in the film?
Related Posts with Thumbnails