15 years of the B-Boy Championships and the creative they're putting behind it for its anniversary is surpassing past years.
Yesterday was a ten-hour day (not for me, as I turned up intentionally late) to get the promo for the championships ready. Everybody was in the house, from Soul Mavericks (national champions) to Plague (who had to jet off to Blackpool to rehearse for their show, MJ Timeless), La Familia, with members of Ruthless and Wet Wipez spotted around for additional faces in crowd shots.
The theme of this year's posters isn't just battles, it's all out war! Inspired by classical war paintings, the posters will be packed with action with hundreds of battles taking place.
At the start of the day shots were taken of four main 'hero' dancers in various poses, before additional 'layers' were added to the composition. Adding the layers meant that hundreds of photos had to be taken at different distances and angles from the cameras on what looked like a gaffer taped spider's web on the studio floor. It also meant a few costume changes to appear as different people in other shots.
What had to be done next was a lot of shouting and overreacting to cyphers until the photographers until they were happy with their shot. Here's the cool bit - as I was standing around I was asked if I wanted to be part of it! Somewhere in the background of the new posters you're going to see me overreacting and pulling a silly face at a dancer! To be a background face, even if it's the back of my head, in an anniversary poster for the B-Boy Championships - I'm honoured!
It's going to take around a week to make the poster artwork look perfect, although the graphic designers worked on early versions of the poster, live in the studio.
To give you an idea, the final poster is going to look something like the photo below:
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