It's DIVERSITY misrepresenting Streetdance XXL at Southbank Festival of Hip Hop

This is how you lie to a million people:

 A few days ago Diversity (or rather their management) posted up a notice on Facebook saying the following:

"IMPORTANT NOTICE: Diversity would like to let all our fans and the public know that they were never booked or part of the XXL street dance championship on Sunday 17th of July or the southbank hip hop festival. Diversity will always support any event that helps promote dance but are yet again being misrepresented and we owe it to our fans to let them know. Thanks"

Wait! Support? Misrepresented? Let's look into this closer:

Allegedly this goes back to a TV advert which used Diversity as one of the festival's attractions, but seeing as their marketing has been few and far between it's difficult to verify. If you HAVE seen the advertising then read this to clarify. 

Street Dance XXL, formerly G-Force Productions, was the competition that launched Diversity into the spotlight in the first place. While that might sound like marketing talk taken from their website, the fact that there were talent scouts looking for performers for Britain's Got Talent AND G-Force Productions were key to helping make the Streetdance movie, anyone can verify that by doing a little homework. 

As Street Dance XXL likely owns all footage and photography it's up to them how it's used. 

Channel 4 is a partner to Southbank's Hip Hop Festival and is covering aspects of urban dancing for it's Street Season this August. When given the video footage of groups that had performed at XXL in the past to cut up any adverts or trailers, producers instantly recognised Diversity and used the footage. Alas: It was somehow misconstrued that Diversity would perform there.

SUPPORTING street dance, as the person behind the Facebook updates would be saying "check out where we came up from before we were famous!" not, in so many words, "don't go to this event."

Fans of street dancing should be free to choose what events they choose to see, not be told in the particular way they were told to - three times! And anyone who enquired about purchasing a ticket would be set straight by ticket staff, right?

"Diversity will always support any event that helps promote dance" - Yes, if it benefits them. 

"yet again being misrepresented" seems exaggerated that footage has been used to insinuate their participation - its hardly like they were advertised as headlining. If XXL own the footage and photos, they can market using them as they like - the misrepresentation was likely on Channel 4's behalf. 

"we owe it to our fans to let them know" - Diversity owe their fans the free will to choose to go to shows they might not have otherwise gone to before to see other dance groups that work hard to make it.

Stop misrepresenting street dance and start representing it truthfully yourself!

Interview with DJ Yoda and Shlomo for Brixton Jamm, 8 July

DJ Yoda, the genius DJ known for his cut-and-paste style of remixing audio and video samples is due to collaborate with the beatbox alchemist that is Shlomo this Friday at Jamm, Brixton.

 

Buy tickets from TicketWeb 

It's how a DJ will work with a beatboxer that makes the evening exciting as both work off each other with their weapons of choice, plus we can't wait to see their approach as audio, video, and looped beatboxing clash.

You can now read this interview on our main site, here

Following last month's pre-Glastonbury Lyrix Organix at the Queen's Head in Angel, we expect a night of improvised music and one-off collaborations - Shlomo returned from America last year after winning the Loop Station Championships in LA, and DJ Yoda has just dropped his Yoda and Friends EP. Both are likely nursing post-Glasto hangovers.

DJ Yoda, famed for his audio/video mixing (VJing) which he was involved in pioneering for, believes his approach is changing the way that DJs think about their sets - see below.



"The new DJ technology has helped me make my DJ sets more interesting," he said. "I think the music industry is in a state of change, and record companies still haven't quite worked out their new role in the digital age - give them a few years yet and they will, I think."

So what should people expect from the DJ Yoda and Shlomo night at Jamm?
"I always try and let people expect the unexpected!" said DJ Yoda "I think I'm lucky that people know me now for playing right across the board musically, so I can see what the crowd seems to want on the night. If people are up for reggae or drum and bass or old hip-hop or whatever, I'll just take it in that direction!"

And as for the beatboxing?
"Using a combination of my beatboxing and looping skills I'll create a massive mix of continuous sound, including a whole heap of songs you will know and love mashed up in a new style, alongside some of my own bangers which will get your ears ringing and your feet moving," said Shlomo.

DJ Yoda is embarking on a UK tour at the end of July.

Meanwhile, Shlomo has finished on the festival circuit (which also included collaborations with our friends Lyrix Organix) and will return his one man show, Mouthtronica, at the Edinburgh Fringe Festival

DJ Yoda and Shlomo quick Q&A interview

Describe how you first got started in music.
DJ Yoda: I started by just messing around with my parent's hi-fi player pretending to scratch, as the music I liked as a kid had scratching in. I broke it, and then saved up to buy turntables and start practicing. I've always been based in North London. And my first track? That was Quid Control featuring People Under The Stairs - check it out on YouTube, I'm still really proud of it!
Shlomo: I was 18 living up in Leeds when I met the front man from Foreign Beggars outside a drum'n'bass rave. I was outside the club in a circle of people beatboxing full blast and he came up and took my number. He called me a few days later and asked if I wanted to come on their world tour! I ended up on the road with them for almost 4 years.

Has the digital revolution helped you take off and what do you think of music industry right now?
DJ Yoda: Definitely. The new DJ technology has helped me make my DJ sets more interesting - it's allowed me to do the Audio Visual shows that I do, and it definitely makes life easier. I think the music industry is in a state of change, and record companies still haven't quite worked out their new role in the digital age - give them a few years yet and they will, I think.
Shlomo: For sure, YouTube has had a massive impact on the beatboxing world - it's a skill that you need to see and not just hear. As a result the artform has been able to spread across the world in such a short time. Check out this on YouTube:


Is there anything fun/wacky/ or that we don’t know about you?
DJ Yoda: I am a breakfast cereal fanatic and I collect American breakfast cereals. And I like cooking jerk chicken!
Shlomo: Before I got my break from Bjork, I was working in an office typing out Lonely Hearts adverts. I got a voicemail on my mobile from Bjork herself. Everyone in the office thought it must be fake!

Jamm presents...DJ Yoda and Shlomo - LIve & In The Mix and On The Mic on 
Friday July 8th 2011 at Brixton Jamm, 261 Brixton Road, Brixton,  SW9 6LH, between 9pm-6am. 
Shlomo On Stage: 12-1.30am DJ Yoda: 1.30-4am
Tickets: £10 Advanced tickets available here

Flawless Dance Star Mickey Mouse battle

What is going on? Flawless (Street Dance 3D/Chase the Dream) are battling a crew of Mickey Mouse in a strange dance off?

Turns out it's a promo for Mattel/Fisher Price but we can't seem to get the purpose:


Dance Star Mickey shows street dance group Flawless some moves in a hilarious dance-off.
For more information visit http://www.fisherprice.com/uk/dancestarmickey

Enjoy the dance off!